22 Best Sex Toy Websites of 2025 for Your Sexual Wellness Needs
There are wearable devices that clip into underwear, vibrating cock rings, bendable vibrators that provide G-spot stimulation, and bullet models that you can use all over each other’s bodies. In other words, ignore any “couples” marketing and, instead, look for a toy that gets you both excited. You may decide that you like a streamlined and discreet bullet vibrator. Or perhaps you’ll find an innovative wearable device with an advanced design that completely blows you away. You might be shopping on a budget—in which case, there are plenty of fantastic cheap sex toys on the market.
These cock rings are actually adjustable cheap sex toys, an option previously recommended for SELF by Gigi Engle, a feminist writer, certified sex coach, and sex educator. “They’re great if you’re getting started because they allow you or your partner to control how tight the ring gets,” she says. If you’re in the market for a longer, stronger erection and orgasm, a cock ring may be just what you need in your rotation. True to its name, a cock ring is a ring-shaped toy that slips around the penis (or dildo) and squeezes the shaft or shaft and balls—an intensely satisfying feeling for some.
This toy will delight beginners who are new to butt stuff sextoystoreshopping, but it’s powerful enough for seasoned pros too. It’s no secret that standard P-in-V sex doesn’t always give the clit the stimulation it needs, and a slim toy can be just the thing to get both parties over the line. We’ve got you covered with more budget-friendly sex toys (under $50, to be exact).
Plus, if you want a little G-spot action it can be used internally too. This huge category includes beads, plugs, probes, vibrators, and enemas wholesale Adult toys, as well as prostate-specific toys. This loop-shaped sex toy has an (award-winning) design that mimics oral stimulation thanks to a soft, flexible silicone node. The device can be used externally and directly on the clitoris for more or less intensity. These are designed to be worn around the base of the penis and can help enhance erections, delay ejaculation, and increase sensitivity.
Our journalists combine independent research with (occasionally) over-the-top testing so you can make quick and confident buying decisions. Whether it’s finding great products or discovering helpful advice, we’ll help you get it right (the first time). We chose not to test the since-discontinued Unbound Squish because it appeared to be very similar to the Minna Limon, which also offers programmable stimulation and squeeze-pressure technology. Our tester who tried Minna’s similar Ola toy (currently unavailable) found this technology to be more gimmicky than innovative.
Say no more, because Lovehoney’s massive stock of sexually gratifying products is here to satisfy you. We get that it can be overwhelming to sift through the retailer’s thousands of products, so allow us to do the shopping for you. The toy can be paired with the Lovense app, which enables you to switch between 10 different vibration patterns for personalized pleasure. Its app capabilities also make it a great option for long-distance relationships, says Dr. Berkheimer.
It’s small enough to comfortably fit between bodies during sex, but works just as well for solo play. When this Swedish manufacturer launched in the early Aughts, it helped break sex toys out of “never talk about sex toys” prison with sculptural, luxe designs. Which is why you’ll find them in almost every list of the best sex toys—for men, women, or couples—that we curate. Founded by San Francisco sex educator Joani Blank in 1977, this shop and its employees have been championing sexual health and pleasure for decades.